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This site moissanite-buyers-guide.com has the following in the web page, "Read facts about moissanite and learn how to buy moissanite right here." We noticed that the webpage also stated " Moissanite is a created jewel with more fire and brilliance than diamond." It also stated " Gain valuable knowledge and expertise before your next moissanite purchase. Moissanite Cut, Clarity, Color and Carat Weight. How To Care For Moissanite. Is Moissanite for Me? How To Examine Moissanite." The header had moissanite guide as the highest ranking keyword. It was followed by moissanite reviews, compare moissanite, and jewelry stores which isn't as ranked as highly as moissanite guide. The next words the site used was color. cut was also included but will not be understood by search engines.